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Breakdowns for operators
We write about what usually comes up on the first call: definitions, numbers and market restrictions.
08.09.2026 · 8 min
What an FTD costs in 2026: ranges by geo and vertical
Why the same payout rate means different things in Brazil and Germany, what the price of a deposit is made of, and when an expensive FTD is cheaper than a cheap one.
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04.09.2026 · 9 min
Regulated geos in 2026: where you cannot run traffic without a license
Germany, Canada, the US and Austria: what exactly a license permits, which channels are allowed and why "we'll be careful" is not an argument.
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28.08.2026 · 8 min
D30 matters more than cost per deposit: how to read a cohort
A cheap FTD almost always means a dead cohort. What normal retention in casino looks like and what to ask a traffic team to put in the report.
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21.08.2026 · 7 min
CPA, RevShare or hybrid: how to choose a model
Three payment models spread the risk between operator and team differently. We go through who benefits from each and where each one breaks.
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14.08.2026 · 7 min
What counts as a qualified FTD: a checklist before launch
The argument about money starts not at the payout but at the definition. Five parameters that are fixed before the start, and the typical market values for each.
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07.08.2026 · 6 min
Negative carryover: what the arguments are usually about
One contract clause that can wipe out a quarter of work. What carryover is, who demands it and what it gets replaced with.
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24.07.2026 · 9 min
Twelve questions to ask a traffic team before the contract
A checklist for the affiliate manager: what to ask on the first call so you do not find it out three months later at reconciliation.
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10.07.2026 · 8 min
Brazil: what changed for traffic after regulation
Licenses, PIX and local payment methods: why Brazilian traffic got more expensive, better in quality and more demanding of the landing page.
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26.06.2026 · 7 min
India and cricket: how seasonal demand works
Why Indian betting runs on the tournament calendar, what to do in the off-season, and how cricket differs from football in media buying.
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12.06.2026 · 7 min
Kazakhstan and Uzbekistan: how CIS traffic differs
A Russian-speaking audience, messengers instead of feeds, the betting season and the payment methods European operators forget about.
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29.05.2026 · 8 min
S2S postbacks: how to set them up and what breaks most often
Server-to-server event delivery is the only way to count the same. We break down the scheme, the parameters and five typical failures.
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15.05.2026 · 6 min
Brand bidding: why operators cut it
The affiliate bids on your brand name and sells you players who were coming to you anyway. How it looks in the report and what to write into the contract.
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Describe the geo and the vertical and we will come back with the numbers and a test plan.