The question "how much does an FTD cost with you" comes up on every first call and is almost always asked wrong. The price of a deposit means nothing on its own until the geo, the vertical, the qualification threshold and the payout model are named.
What the price is made of
The payout rate per player is not the team's price list but a derivative of four things: the cost of traffic in the auction of that specific geo, conversion to deposit, the qualification threshold and who carries the refund risk. Double the minimum deposit threshold and the rate goes up, because part of the traffic stops qualifying. Shorten the qualification window and it goes up again.
Market benchmarks
Below are the ranges negotiations usually run in. This is not our price list and not a promise: the actual figure is always discussed per offer.
| Geo | Casino | Betting |
|---|---|---|
| BR | $45–90 | $35–70 |
| IN | $25–55 | $20–45 |
| KZ · UZ | $40–80 | $30–65 |
| MX · CL · PE | $50–110 | $40–85 |
| DE · CA | $180–400 | $150–320 |
Ranges as of September 2026, for traffic with no cohort quality guarantee. With a D30 guarantee the payout rate is 15–30% higher.
Why the spread inside a single geo is so wide
Traffic source
Organic traffic from a review site and traffic from an ad account cost different amounts because they behave differently afterwards. A player who searched for "best slots" himself arrives with intent. A player who was shown a creative in his feed arrives with curiosity.
Qualification threshold
A deposit from five dollars and a deposit from twenty-five are different products. The second costs more not because the team is greedy but because fewer people get that far.
Who carries the risk
If chargebacks and bonus abuse are deducted from the team's invoice, the payout rate is higher. If the operator takes that risk on itself, it is lower. This is a negotiation, not a constant.
When an expensive deposit is the cheaper one
What you have to count is the cost of an active player, not the cost of entry. An FTD at 45 dollars with ten percent active on day thirty comes to 450 per live player. An FTD at 90 with twenty-eight percent comes to 321. The second option is more expensive at entry and almost one and a half times cheaper in fact.
So the first question on a call is better phrased differently: not "what does it cost", but "what does it cost and what do you guarantee on D30".
How to read this curve and what to ask for in the report — in the breakdown on the cohort. The definitions the threshold depends on — in the article on the qualified FTD.
