A good team answers these questions in ten minutes and without irritation. A bad one starts explaining why the question is wrong. That is the main filter.
On traffic
1. Which channels do you bring players through?
The answer "all of them" means reselling. A normal answer is two or three channels, each with a person assigned and each with volume behind it.
2. Whose name are the ad accounts registered under?
Its own legal entity or someone else's accounts. This decides who answers when there is a complaint about your brand.
3. What share of volume comes from your largest channel?
If it is more than seventy percent, a banned ad account costs you the entire inflow at once.
4. Do you bid on brand keywords?
If yes, and without your permission, you will be buying your own traffic back.
On the numbers
5. Show the cohort from your last launch
D7, D30, D90 and the redeposit share. "Under NDA" is an acceptable refusal, not having the numbers at all is not.
6. What do you count as activity at D30?
A login, a bet or a deposit. The difference between these definitions is several times over.
7. What share of FTDs do you reject, and for what reasons?
A team that does not know its own fraud rate is not measuring it.
8. Which tracker do you work with, and will you give access?
Read-only access for your offer is standard practice, not a favor.
On money and risk
9. What is the hold, and is there a clawback window?
Without clawback, chargebacks that arrive on day 100 stay your problem.
10. What happens if an ad account gets banned or the store runs a purge?
The right answer contains a deadline and a compensation mechanism, not "that never happens".
11. Which geos will you not take?
A team ready to run traffic anywhere will one day run it where you have no license.
12. Legal entity, contract, NDA
A registration number is a public record. Refusing to give it before an NDA is a red flag, because there is nothing to protect there.
How to read the answers
It is not the negative answers that are dangerous but the vague ones. "We work carefully", "there have been no problems", "it depends on the situation" — that is the absence of a process, not discretion. A team with its work in order answers specifically and offers on its own to put what it said into the annex to the contract.
Our answers to all twelve are on the page “Terms”, and what we show before an NDA is signed — in the section “Team”.
